CRM is a business strategy designed to optimize profitability, revenue and customer satisfaction by organizing the enterprise around customer segments, fostering customer-centric behaviors and implementing customer-centric processes.

A rapid diversification or expansion of a company’s customer base creates new relationship management problems. Individual employee–based management fails to provide a consolidated picture of marketing, sales and customer–care activities.

By using a CRM system and CRM  solution to effectively manage business needs, your company could boost effectiveness by 60%. CRM solutions can help telecommunication companies to achieve a 30% profit increase, while saving retail and service companies a third of their costs. For financial service companies, CRM solutions can decrease new customer retention costs by 90%.

Maintaining loyal customers is much more time efficient and profitable, than prospecting for new ones. Such customers are usually less sensitive to price changes, contracts are more flexible and they are more willing to buy additional services such as support and maintenance. The sales process to a loyal customer is five times cheaper than to a new one, therefore proper customer–relationship management can increase a company’s turnover one and a half times. CRM solutions can allow your company to achieve such savings, in addition to increasing turnover and customer loyalty.

Alna Business Solutions offers integrated and customized CRM solutions to substantially enhance your sales, marketing and support capabilities and increase your income. Our solutions are based on the world–famous CRM producer systems:

• Microsoft Dynamics CRM
• Navision CRM
• DocLogix eCRM

Alna Business Solutions, being Microsoft Gold Certified Partner, having Microsoft Business Solutions Competence, has a full range of resources and know-how to supply customer-oriented companies with the most recent Microsoft Dynamics CRM product on the market.

The delivery of the product is carried out following the best practices of Microsoft ERP products implementation methodology, ensuring that projects are carried out on time at the highest quality standards. Our consultants can advise you on the most appropriate sales and customer segmentation and support methods and processes that could be applied by using the Microsoft Dynamics CRM system. Our support services team can provide the full support of hardware and software infrastructure as well as for application itself to ensure continuous performance of the system.

Microsoft Business Solutions CRM helps businesses build profitable customer relationships. Integrated Sales and Customer Service modules enable employees to share information to improve sales success and deliver consistent, efficient customer service. Sales and customer service features include leads and opportunity management, a complete view of customer history, automated incident management and a searchable knowledgebase. Microsoft Dynamics CRM also includes reporting tools for accurate forecasting and measurement of business activity and employee performance. Built using Microsoft .NET–connected technologies, Microsoft CRM is easy to deploy, customize and use, accessible from Microsoft Outlook and the Web, plus integrates with other business applications and scales as your business grows.

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